E-commerce operations come in all sorts of shapes and sizes. There are some very important differentiations to make if you’re in B2C versus B2B for example. And, it’s just as important to understand the detailed nuances of different vertical markets too. Continue reading
To support your international expansion you need an e-commerce platform that supports doing business internationally. Different regions have different payment method preferences. To avoid aborted purchases, it is important that you offer customers a range of appropriate methods. Continue reading
In the How2Trade-Blog we continually talk about businesses, which are challenged by e-commerce. But if you think outside the box, there is also an abundance of businesses, which could be revived through e-commerce. And not just by “mounting” new functionalities to old business models, like Peer Steinbrück suggested at the “Next” conference in Berlin. Continue reading
How does the purchasing process function in a B2B online store? As part of the organizational administration, the customers must be listed separately based on the department and cost center that they belong to. This way different access rights, purchasing limits, and authorization processes can be set for every user in order to comply with internal company policies. Continue reading
The consumerisation of IT is fast changing the business world. B2B buyers increasingly want the same ease of use, flexibility of options and efficiency that they are used to from shopping as consumers. Online buying and selling is huge in B2B, but companies are under pressure to adapt their ecommerce sites to provide the buying experience that customers expect. Continue reading
The B2B approach is becoming increasingly more similar to the B2C one, as we have already indicated in our last blog posts here and here. Accordingly, efforts have also been changed in marketing. 67% of online retailers plan to increase their digital marketing budget this year. The use of blogs and videos for marketing purposes is on the rise in the B2B sector and now they will place additional focus on mobile commerce.
What advantages does Google Glass offer commerce and what will retailers be able to sell using using this new technology? What kind of opportunities and risks arise with new technologies like Google Glass or the SmartWatch and will these newcomers wage war on the conventional smartphones? Continue reading
A Gartner Executive Program survey showed that more than 2,000 of the surveyed CIOs ranked mobile technologies overall number 2 on their list of top priorities for 2013. There are new opportunities that are increasingly associated with this technology, such as gamification options which allow customers an easier access to shopping. Continue reading